Bad Habits in Email Marketing

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Danger! 7 Bad Habits in Email Marketing
common-errors-in-email-marketing
Contents
1 7 Bad Habits in Email Marketing
1.1 #1 Unattractive issues with no interesting solutions:
1.2 #2 Excessively long emails without optimized structures:
1.3 #3 Excessive number of links:
1.4 #4 Duplicate content:
1.5 #5 Always use the same sender:
1.6 #6 Robotic, cold, distant and automated email:
1.7 #7 Insistence and saturation with offers:
If there is one thing that we have learned through experience, it is that with perseverance and training, everything can be achieved, including successful email openings and the achievement international mailing list of desired business objectives. Now, thanks to the experience we talked about, we know which are the right ways to improve the opening rate of an email campaign and which ones will surely lead you to ruin. That is precisely what we will talk about in this post: bad habits in email marketing.

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#1 Unattractive issues with no interesting solutions:
It is without a doubt one of the 7 bad habits in email marketing. If you want your emails to climb the opening values, nothing better than optimizing the Subject line.

Be creative when creating engaging subject lines with a personal touch! To define them, study your target audience and you can arouse curiosity by offering an exclusive benefit that will entice them to open your Campaign.

#2 Excessively long emails without optimized structures:
Put yourself in your Subscriber's shoes. If you receive an email that is too long, you will probably say, "Wow, I have so much content to read in such a short time!" For this reason, use concise, linked structures that are only necessary if they contribute to the information you want to provide.

#3 Excessive number of links:
Another point within the bad habits in email marketing that you should avoid. If you send Email Marketing Campaigns frequently, you will have realized that attention is a scarce resource and it is a waste to distract your user with so many links. On the contrary, use concrete Calls to Action (CTA) that emphasize the action to be performed.

[Tweet “In #EmailMarketing, less quantity means more openings”]

On the other hand, an excess of Calls to Action with the same hierarchy will make you lose sight of your conversion objective. If you don't know how to make your CTAs shine, we recommend this post

#4 Duplicate content :
If you want to use Email Marketing as a cornerstone for your Inbound Marketing actions , make sure you do it intelligently!

It will be necessary to personalize your Emails according to behavioral or demographic criteria and provide very specific content for each target audience, making each Subscriber feel exclusive.

#5 Always use the same sender:
Whoever signs your email must be in line with the goal of obtaining positive responses from your subscribers, good acceptance, credibility and loyalty to your brand.

On the one hand, if you are going to send a Newsletter or an Information Campaign , it is best to have the “From” in the name of your brand to make it more institutional and in line with the theme. On the other hand, if you want to send Emails that generate empathy with your Lists, try making it more human and have the sender accompanied by the name of a member of your company.

#6 Robotic, cold, distant and automated email:
To your DatabaseThey won't be interested in you creating an artificial connection, but rather in your brand spokesperson speaking directly to them in a fresh and approachable style.

To achieve empathy with your target, I recommend using personalized fields with the Subscriber's name, signatures in the footer of your Email with the name, photo or position of your representative, and idiomatic constructions that are understandable to the collective imagination.

#7 Insistence and saturation with offers:
Your Campaign should not follow a commercial purpose entirely, nor provide excessively promotional information. Include data linked to the usefulness of your product and the benefits it will bring to the customer. Launch posts that incite the need for your product and you will hear the praise of your Subscribers.

Now, you have 7 strategies to avoid bad practices in Email Marketing and encourage your Subscribers to open your Campaigns. And you, what habit would you like to change because it does not generate good results for you?