How to Innovate in Advertising Through Video?

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Contents
Video content is a very important source of resources for advertising your business.

With a little investment and trained people, you can make “magic” out of an idea. It is the format with the best user reception, and this year it reached its peak of popularity.

Videos are the most shared and hotmail email list disseminated products on social media . The fact that images are combined with words and sounds makes the audiovisual product an essential element for competing in content marketing.

In turn, there are different ways of generating content , with different approaches and objectives.

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One of the most common reasons for creating audiovisual products has to do with the need to describe a product, show how it works, its benefits and features.

A descriptive video doesn't have to be simple and boring. You can always go further.

Japanese cosmetics brand Shiseido achieved millions of views in a very short time with its “High School Girl?” spot .

This is due to the originality and creativity that stand out in the advertising video . This company decided not to spend its efforts on a mere product description but to make the user live a different experience .



While they show us the effectiveness of the products they sell, they give us material to reflect on the fact that not everything is what it seems at first glance.

It is a creative and well-made spot, which succeeds in showing us what the brand sells, but also commits to leaving a message and a space for the user to reflect.

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For Shiseido, not all that glitters is gold. You cannot value what you see at first glance without looking at it twice and getting to know it in depth.

What seemed like a simple video to sell makeup ends up taking us to a much more complex level.

This Japanese brand not only offers beauty products, but also warns the user to be attentive and more observant, that things are always deeper than they seem.

It is essential, in addition to showing the product for sale, whether it is an electronic device, a gastronomic dish or a service. The key is to provide value to the consumer, to make them notice that the company has a mind and not just a sales spirit.