Content Manager: What It Does and Why It's Important

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Contents
1 The objective of the Content Manager
2 What is a Content Manager?
3 What does a Content Manager do? Functions of a Content Manager
4 Essential Skills of the Content Manager
4.1 Essential Knowledge: SEO and Copywriting
4.2 Analytical and Creative Skill
4.3 CMS and Social Media Competence
4.4 Strategic Planning and Organization
4.5 Content Strategist
4.5.1 TOFU (Top of the Funnel) Content
4.5.2 MOFU (Middle of the Funnel) Content
4.5.3 BOFU (Bottom of the Funnel) Content
4.6 Define Style Guides
4.7 Supports Digital Marketing and Sales Actions
4.8 Optimize and Track
4.9 Measure and Analyze, fundamental tasks of a Content Manager
4.9.1 Important Metrics that a Content Manager should take into account
5 Benefits of Having a Content Manager
6 Tools a Content Manager Uses
6.1 For web analytics
6.2 For Social Media Analytics
6.3 For SEO analytics
6.4 For Marketing Automation
6.5 For email marketing
6.6 For Social Media management
6.7 For blogging
6.8 For Webinars
6.9 For content creation
6.10 For image creation
7 Do you need a Content Manager?
8 Meet Genwords: SEO Content Marketing Experts
9 Conclusions


Content Marketing

What is a Content Manager ? This term has become very popular in recent years with the rise of digital marketing, inbound philosophy and content strategies on digital platforms.

However, it seems that some companies are not entirely clear about what the functions of this professional are, beyond writing well and respecting spelling rules.

There is a widespread belief that a Content high school senior mailing list Manager is the person in charge of writing and designing each piece of content that a brand publishes on its digital channels, but this is not entirely the case.

To understand what a Content Manager actually is, we must know that their functions include analysis, strategy development, research and measurement of different data. That is what content marketing involves .

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The objective of the Content Manager
The goal of content management cannot be just to create good content, but to create it with a whole strategy behind it, which obeys marketing and sales objectives, without forgetting our audience.

According to one of the leading experts in content management, Joe Pulizzi :

“We need to create a business strategy for our content. That means not just focusing on a few channels and content types, but on where we can truly build assets and audiences over time.”

To be a Content Manager, you need the ability to generate and manage a marketing strategy, with all that this implies. This means that before creating any content, you must segment, design, adapt, optimize, channel, distribute and measure it.

“Since content marketing is not just about producing content, but also about gaining traffic, SEO should be a cornerstone of any content marketer’s repertoire ,” says Rand Fishkin, founder of the MOZ platform .

We are going to detail each of the functions that a Content Manager must perform to achieve the success of your brand.

What is a Content Manager?
A Content Manager is someone who oversees the content presented on websites and blogs and may also be responsible for creating, editing, publishing, updating, and occasionally cleaning up outdated content.

It is important to note that there are some Content Managers who focus strictly on content and others who only concentrate on site management.

The primary responsibility of the Content Manager is to keep the site filled with fresh, informative and engaging information.

Content strategy is creating, writing and managing content to achieve business objectives and be a spokesperson for the company.

To do this, you need creativity, leadership skills, and of course, writing skills to produce and publish good content.