However, let's not get ahead of ourselves.

[sumaiyakhatun26]

EXCLUSION AS A TARGETING METHOD
I have devoted more than one presentation to this issue at the conference. It is also one of the most important topics that I cover in each of my trainings, when we talk about the advanced group.

And whenever I am asked to audit various, even very complex ad accounts, I can close my eyes and blindly say that they lack a proper exclusion structure.

Why?

Because even though the topic of exclusions as a targeting method on Facebook has been gaining some popularity recently, it is still downplayed by many people.

Meanwhile, it is a properly thought-out exclusion structure that will ensure the saudi arabia rcs data success of the advertising itself.



What's more, thanks to this tool we not only reach the right people, but also save time significantly.

Because considering how interest groups and custom groups work on Facebook, it suddenly turns out that you can simply let go of half of the ad groups you create and spend that time on something else.



FACEBOOK ADVERTISING CONFIGURATION

Let's start with what exclusion actually is.

If you’re familiar with the structure of Facebook ads and use the Ads Manager (which I highly recommend, especially if you don’t have that experience yet), then you know that setting up an ad consists of three steps: