The fate of organic content

[sumaiyakhatun26]

Meanwhile, from my perspective, social media channels are of course great and you can find a role for them, both communication and promotion. In the sense, they can be used solely for paid promotion and reaching the right people. However, the assumption that the main marketing channels of a company are to be social media is, from this perspective, a flawed assumption. Why?


These are channels, as the most beautiful Polish phrase says, ephemeral. This means fleeting. We will work as hard as we can to prepare some kind of publication plan,
materials on any topic. Let's assume some opinions, customer recommendations, maybe russia rcs data descriptions of our processes, maybe some substantive materials to educate the customer, etc., etc. And then these posts have a weak organic reach, i.e. free, guaranteed by the portal. They live, so only for half an hour at most, so either someone sees them or they disappear.

Meanwhile, if we made it into a film like this, a podcast episode, an article on a website, a description on a tab on a website, maybe an email sequence after signing up for something, maybe some additional material, in other words, they used all the other marketing channels that exist, then something created once would be, to put it mildly, useful for consumption and would function in space, but for much longer.