Generate content that resonates with your audience's tastes

[subornaakter40]

Content is king! We will never tire of repeating it, because it is useless to have a strategically well thought out campaign if when we move on to the content strategy it is very poor.

You need to understand how your target audience consumes information and generate content that creates the engagement needed to achieve your campaign objectives.

5. Set numbers:
How much reach do you want to have? How many forex email list likes do you want to gain? How many new followers do you hope to have?

All of these metrics are critical depending on your campaign goals .

With them you can measure how effective your strategy is and if you will really get the return on investment you are expecting.

6. Analyze day and night:
From the previous point, metrics, you have to be constantly analyzing the behavior of the campaign, every day, not at the end, because you could have lost a lot of dollars and never realized it.

That is why analysis is not a final point, but an action that must be constant throughout the campaign.

Social Media Marketing Measurement Tools
social media marketing metrics

As we have said, constant analysis of your campaign is a determining factor in the successful outcome or not of your campaign. Not everything can be left to chance, so measuring what is happening and adjusting is essential.

So, here are some measurement tools that you can use to monitor the development of your campaign:

Metricool
It is a free tool that allows you to view in real time what is happening on your social networks.

It generates reports and sends them to your email with a monthly summary of your account metrics. It is visually very user-friendly and easy to use. In addition, you can measure the effectiveness of your blog.

Iconosquare
Although it's not free, this app allows you to measure and optimize Instagram performance. It helps you measure, understand, and improve every important aspect of your activity on this social network.

Iconosquare offers you several solutions to engage your community, including photo and video contests.

Howsociable
This tool is ideal for measuring your brand and your competitors' brands on social media. The free version allows you to monitor up to 12 social networks. If you want to track 24 more platforms, you need to have a pro account.

This tool will make your life much easier as it allows you to filter all the relevant data on the web and use metrics to give you an objective view of your brand positioning.

Successful Social Media Campaigns
There are people who still think that social media is “just for kids” and do not believe in the impact of this communication channel within their Digital Marketing strategy. However, there are those who have believed in it and have had total success.

Here are the five most successful Social Media Marketing campaigns:

ALS – The Ice Bucket Challenge
It was a campaign whose main objective was to raise funds and raise awareness about the disease called Amyotrophic Lateral Sclerosis (ALS).

Thousands of people, including celebrities, joined the cause and the ALS Association collected 100 million donations and 100,000 new donors. Did you forget it? Here we remind you:



Volvo Interception
Realizing that it was almost impossible to compete with American car companies, the Swedish car brand decided to intervene in its commercials by inviting the public to send a message tagged with #VolvoContest to participate in the drawing for a Volvo XC60.

This resulted in more than 2,000 tweets being sent per minute every time a car commercial of any brand was broadcast on television.

The result was an increase in XC60 sales by up to 70% the following month . This campaign earned the “Webby Winner” at The Webby Awards 2016.