How to work with a marketing agency

[sumaiyakhatun26]

Billing for results with an advertising agency [PODCAST]
Is it worth it to charge for results? Is it possible to work effectively with an advertising agency in this way? From the client's point of view, paying only for results seems to be the ideal form of cooperation. However, there are a number of arguments against this model of payments. And although this is a controversial topic and arouses many emotions, I decided to face it and show you the perspective of someone who deeply disagrees with this approach to payment for services. Get to know the point of view of the owner of a marketing agency.





ARTICLE BASED ON PODCAST:



In the article you will read about:

SETTLING FOR THE RESULTS IN COOPERATION WITH AN ADVERTISING AGENCY
CHARGING FOR THE RESULT – WHY I DO NOT RECOMMEND THIS SOLUTION
How do we measure the effects of an agency's work?
Focusing solely on sales
Is performance-based billing always profitable for clients?
Form of cooperation and mutual trust
What influences the effects and who is responsible for them?
Respect for other people's work
SETTLING FOR THE RESULTS IN COOPERATION WITH AN ADVERTISING AGENCY


I've been planning to talk about today's episode for a long time because it's incredibly controversial. Why? Because it's something that most people simply don't address, assuming that it's better not to provoke a discussion on the subject.

About 2-3 weeks ago on the fanpage of my digitalk agency, together with Agata poland rcs data Banaszkiewicz , Marketing Manager from my company, we conducted a joint live , concerning:

what type of agency to choose,
what to watch out for when working with an agency.
This is a topic that will probably get another podcast episode, because it definitely deserves it. But the topic that came up there was also an issue that I get asked about quite often, which is the topic of being accountable for results.

In the era of coronavirus, this topic is particularly popular, as some agencies (probably wanting to increase the number of clients) offer settlements in this model - even though they have never done it before.

I am a person who does not react entirely optimistically to every inquiry about performance-based billing and I have a number of arguments which – in my opinion – prove that performance-based billing is the worst form of billing that we can adopt.