Facebook Campaign Not Selling? Change the Way You Sell!

[sumaiyakhatun26]

Another example: dietary catering. Big campaign, big money. We start. We direct ads to a website where there is a perfectly configured, dream diet selection configurator.

The ads run for two or three weeks, and only a few diets are sold. Despite the investment of several thousand.

Well, the client is not satisfied with the results, but after talking to us he sees that we are doing what we can.

The number of creations, target groups and tested messages was really large.

However, something was wrong and we were unable to diagnose what exactly.

So we decided to turn the entire campaign plan on its head.

No more referrals to the website. Instead, we decided to change the way campaigns work and pakistan rcs data switch entirely to Messenger.

Every dietary catering company uses the services of dieticians who prepare the diet for the clients and are sometimes also available as consultants on chat or respond to emails to advise on what diet to suggest to someone.

Therefore, we asked these consultants that, in addition to responding to emails or messages from the website, they should also be available in the Facebook inbox.

From then on, we ran ads that encouraged not so much the purchase of a diet, but rather suggested a conversation with someone who would advise you on which diet you should choose.