Storytelling in sales: 3 inspirations to make your company stand out in the market

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Do you know the power behind storytelling? Studies show that the more convincing the narrative, the more empathetic listeners become. That's why investing in storytelling for sales campaigns is so important, as it has great potential to influence people.

Simply put, through its impact on human emotions and feelings, storytelling can create a direct connection between a brand and its potential customer , influencing their opinion or even making them make a certain decision.

Check out what storytelling is in sales and see real australia number dataset to engage and make more profit!

After all, what is storytelling and how important is it in sales?
Storytelling is an English term composed of the combination of two words: “story”, from history, and “telling”, from telling. Therefore, it means storytelling.

For the corporate world, storytelling consists of developing a good narrative with the ability to engage and generate empathy in the interlocutor with the pain points solved by the product or service offered by your business. This adds more value to both your audience and your brand.

Therefore, when used for sales actions, you need a strategy when telling a good story that converts a potential customer into a loyal consumer . But what are the benefits for your business? Through credible, entertaining, educational, relatable, organized and memorable stories, you can:

engage your customers;
create a connection with your audience;
exchange experiences,
create identification;
generate a positive image of your brand.
Successful examples of storytelling application in companies
To inspire you, check out some examples of companies that have successfully applied storytelling.

1. Huggies
“Hugs” is an English word that means “hugs”. Through this concept, the company developed a campaign based on storytelling using research that indicates the importance of hugs in improving babies’ health. This resulted in a 30% increase in sales that year .

2. Airbnb
The company overflows with storytelling in its campaigns, creating narratives about the lives of its hosts so that travelers can become interested in the experiences and sensations they could experience.

With the “belong anywhere” campaign launched in 2016, Airbnb managed to raise more than 1 million dollars to help The UN Refugee Agency.

3. Heineken
With a storytelling-based campaign in which the company would sponsor the Champions League in 2016, Heineken charmed its female audience. Deconstructing the common belief that women don't like football, it launched the campaign “The Cliche” in which women take “revenge” on their boyfriends by watching the championship final.