Philip Kotler: Father of Marketing

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Contents
1 Biography of Philip Kotler, why he is considered the father of marketing
2 Philip Kotler's Contributions to Marketing
2.1 The importance of Marketing for Philip Kotler
2.2 Focus on customer satisfaction
2.3 Extended Marketing Concept
2.4 New concepts added
3 Main Marketing Concepts by Philip Kotler
3.1 Marketing
3.2 Segmentation
3.3 Positioning, a fundamental aspect in Philip Kotler's theory
3.4 Marketing 1.0
3.5 Marketing 2.0
3.6 Marketing 3.0
4 Philip Kotler and his marketing lessons
4.1 Let's forget about traditional marketing
4.2 Philip Kotler invites you to care about society
4.3 Focus on your customers
4.4 Don't be afraid to innovate, one of Philip Kotler's main recommendations
4.5 Plan and measure
4.6 Create a sense of belonging for customers
4.7 Don't underestimate Marketing
4.8 Build your brand with momentum
4.9 Introduce Marketing to your other departments
5 Digital Marketing Lessons from Philip Kotler's Perspective
5.1 Verify that you have an online presence
5.2 For Philip Kotler, making the sales funnel work is essential
5.3 Rethink your physical stores
5.4 Keep in mind the importance of design
5.5 Online 24 hours
5.6 Tell stories
6 Philip Kotler Quotes – Ten Deadly Marketing Sins
7
7.1 The company is not market-focused or consumer-oriented
7.2 The company does not know its target customers
7.3 The company has to define and control the competition, another of the capital sins according to Philip Kotler
7.4 The company does not effectively manage its relationship with its stakeholders
7.5 The company does not manage its new opportunities well
7.6 The company has a poor marketing planning process
7.7 Reinforce the company's product/service policies
7.8 The company has weak branding and communication capabilities
7.9 The company is not organized enough to do efficient marketing
7.10 The company has not taken advantage of technology
8 Conclusion on Philip Kotler's contributions to marketing
Talking about Philip Kotler is talking about Marketing.

Major companies such as Motorola, IBM and Merck event planner email list have received advice from this expert and can attest that their strategies have been the most successful.

The influence of this man has been such that despite the years, his practices and ideals are still used today with effective results.

Philip Kotler is considered the father of Marketing, since he is practically considered the founder of this discipline and has received various awards for his contributions to this subject.

In short, Kotler is the founder of Marketing as a field of academic study and we owe him the fact that it is taught in universities.



Kotler was the one who detected various errors that marketers make when implementing their plans, which was of great help to businessmen.

Other concepts such as the 4Ps of Marketing were devised by this expert and have helped many companies to implement their strategies.

The famous ten commandments of Marketing are also written by Kotler and in his book “The ten deadly sins of Marketing” he details those aspects that are lethal for Marketing practices today.

Speaking of which, Kotler is the author of many books (fifty to be exact) such as “The Science of Chaos” and “Lateral Marketing”.

Without further ado, let’s find out in detail who Philip Kotler is and why he is so famous in the world of Marketing.

Philip Kotler



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Philip Kotler Biography, Why He Is Considered The Father Of Marketing
Philip Kotler was born in Chicago, United States in 1931. He is a marketing specialist, economist, writer, mathematician and professor.

He earned his master's degree from the University of Chicago and his PhD in Economics from the Massachusetts Institute of Technology.

He began his career as a professor at the Kellogg School of Management in 1962, but in 1988 he became the distinguished professor of International Marketing at Northwestern University, one of the world's leading business schools.

By 1967, Kotler published what is now considered “the marketing bible”, his book called “Marketing Management: Analysis, Planning and Control”.

Before talking about Kotler's contributions, we leave you with this interesting interview that Expok RSE conducted with the father of Marketing.