How to use Snapchat?

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Are you one of those who think that Snapchat is very similar to Instagram? Well, you're wrong.

If you've already tried using this social network and gave up without seeing the fun in it, we'll show you how to get the most out of it.

Content expires, so there is no traditional news feed like on Facebook.
Look for creative editing options: you can add your location, temperature, use Snapchat's very famous facial recognition filters , add drawings, emojis, texts , among other things.
You have the option to send videos or photos to esinc email list specific followers. The other option is to have everyone see your content before it expires.
You can share your daily life with photos, selfies , situations at work, landscapes, etc.
You can communicate in real time with your followers by sending them images or texts and they can communicate with you too.


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Benefits of Snapchat for brands
You may be wondering, is this fleeting Snapchat communication really worth it? The fact that the photos and videos you share only have a lifespan of just 10 seconds can make you think that the effort will be in vain.

However, we believe that this is precisely the charm of this social network.

The length of time the content shared there lasts makes everything more spontaneous, random, and even informal.

By playing with text, drawings and filters, brands have greater freedom in the way they communicate with their users.

Getting a message across quickly and effectively is, in fact, a challenge. But there's a reason why Snapchat has positioned itself as one of the most used visual platforms, even though others have tried to appeal to the same type of way of sending content.

Snapchat has managed to find its niche in the world of Social Media.

Without further ado, here are the benefits of using Snapchat for brands.



Simple and original format
Snapchat is much simpler than a messaging service, since it doesn't just use text and images, it plays with them.

This social network allows users to draw on photos and videos, add filters, write texts on photos and videos, among other things.

Brands must find a way to appeal to good humor and creativity in their messages, so that in their short duration they really impact audiences.



Closer relationships
Communication with audiences will be “one-on-one” as it is more personalized.

Your brand can take advantage of Snapchat's services to provide exclusive information about discounts, promotions, contests, new releases, etc.

Additionally, users will be able to ask your company questions directly.

Don't miss the opportunity to talk to your audience, resolve their doubts and accept their suggestions.



Viralize the content
Insert contest or discount codes and wait for them to go viral due to the short duration of the content.

You can also take advantage of creating fun content for many people, even if the message self-destructs, they will comment with their friends and relatives so they can enjoy it too.



ATC
Although we said it before, customer service is essential.

Unlike Facebook or Twitter, communication with users on Snapchat is exclusive and private.

Make your brand take advantage of this to offer a top-notch ATC that leaves customers satisfied and eager to recommend your products.

Snapchat has a messaging feature that works the same way as content. Messages remain available on the screen while the conversation window is open.

If you exit the window or application, you will not be able to view the messages again.



More personal
Snapchat gives the brand a “real” identity without professional filtering and editing.

SnapChat is raw, candid and in the moment, making it the perfect platform for storytelling and building a personal brand among consumers.

Capture the everyday life of the brand, for example, a fashion brand can use Snapchat exclusively to capture and publicly broadcast the design process, behind the scenes, catwalk, etc.