5 factors that influence consumer behavior

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Several factors affect consumer behavior, even if many of us don't realize it. There are several aspects to be discussed, but some end up having a slightly greater influence than others.
And it's precisely to highlight the main factors that we're here. In our article, you'll learn which aspects have the most influence at the time of purchase, as well as understand why these points are so special. Check it out!

1. Social class
One of the factors that most influences usa number dataset behavior is the social class to which they belong. This aspect says a lot about their purchasing power, in addition to also influencing the type of product that will be their priority.
A person from a higher social class, for example, will probably have more money to dedicate to self-care and leisure. Therefore, trips to the mall, as well as visits to local restaurants, become more common for these individuals.
On the other side, where the most economically fragile are found, purchasing habits are different. Self-care is often neglected, and new clothes are purchased at a time when the budget is not so tight.
In addition, a person without purchasing power may not have access to basic credit, and therefore, in some cases, does not even have access to a card. Therefore, if they make a purchase online, they prefer to finalize their purchase by paying with a bank slip, but they will probably only be interested in essential items.
For this reason, it is very important for entrepreneurs to make different payment methods available on their websites. This way, you ensure that your product will be available to a wider audience, increasing the reach of your brand.

2. Fear
Fear, although many people are unaware of it, is a crucial factor when it comes to shopping. Along with other psychological issues, it has a significant influence on consumers' purchasing decisions every day. According to a survey conducted by WGSN,
it is one of the most common feelings among consumers and is responsible for changing the behavior of many people. To help you better understand this issue, we will provide an example below. Some individuals are somewhat apprehensive about making purchases online, for fear of information theft and other types of fraud. This leads them to make purchases in person, to avoid unnecessary risks, from their point of view. In addition, other individuals, fearing rejection and not fitting into the social or cultural groups they want to fit into, end up buying certain types of clothing. Social acceptance is another important factor that, along with the feeling of fear, is crucial when it comes to purchasing.


3. Shipping
Another factor that affects consumer behavior is shipping, a crucial topic for online purchases. Customers often give up on completing a purchase because there is no way to avoid paying the delivery fees.
Furthermore, even if a product is a little more expensive, if there is no shipping, the chances of it being sold increase. This is because consumers do not want to pay shipping, and so they avoid it whenever possible.
In some cases, people prefer to pick up the product in the store, precisely to avoid paying shipping. In addition, they also search for the same product on other websites to see if the competitor is offering better purchase conditions.
In any case, shipping is an important factor when making a purchase, and consumers will, in most cases, choose the lowest price as their final choice. Delivery time and price need to be balanced in order to attract new customers.

4. Culture
Culture actively influences consumer behavior, and is one of the most important factors in this regard. This is because, at all times, we are acting in accordance with the culture of the society in which we live.
For example, it is cultural that Brazilians are more passionate about soccer than other sports. For this reason, it is so common to find many people, every day, wearing team uniforms for different occasions in their lives.
This is a cultural behavior in Brazil, and it is not repeated as frequently in other parts of the world, for example. Other issues of this type that can influence a purchase are religion, musical taste, among other aspects.
In relation to musical taste, for example, we can highlight that rock fans traditionally wear the color black more often. This is because it is a cultural behavior that listeners of that musical genre have.
This helps to identify people who belong to the same social groups, facilitating coexistence in society. The attentive entrepreneur can use this information to style their products, making them attractive to different cultural groups.

5. Opinion from those who have already purchased
Another very important factor that influences consumer behavior is the opinions of people who have already purchased the product. Customers need feedback, even from strangers, to check whether the product actually does what it promises.
Therefore, brands need to be careful to provide products that actually deliver what was promised. This raises the level of quality and further increases the role of customers in the purchasing process.
There are several shopping and selling websites that have evaluation and comment fields for their users. Through this page, it is possible to check the opinions of third parties, which directly influences your customer's purchasing decision.
This aspect is so important that, according to a survey conducted in partnership between Lett and Opinion Box, the opinions of other consumers influence 52.5% of purchases made online, a very high number.
Furthermore, pay attention to this and the other points highlighted in our article, so that you can use all the information to your advantage. Our text ends here, and if you enjoyed following us, then take the opportunity to access our blog for more quality content!