Millennials on the Internet: Identify their personality and behavior

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There are many things that you should know from a marketing perspective about the young people who have now become the generation known as Millennials. In this article I will try to explain to you very well who Millennials are and what they are like on the Internet.

The millennial generation refers to all those young people who reached adulthood with the arrival of the new millennium, that is, in 2000. These people are between 17 and 35 years old.

Today, all generations are using the Internet dj email list and enjoying everything it has to offer. But when we talk about Millennials on the Internet, I must emphasize that they have a different behavior than Generation X or Baby Boomers .

They are more demanding, incredulous, dissatisfied and unfaithful when it comes to following brands. But they also love 2.0 communication.

According to various studies, Millennials are digital natives . In Latin America, they represent 30% of the population.

A more striking fact regarding Millennials' behavior on the Internet is that they spend around 7 hours a day connected to the Internet and 59% of them prefer to watch movies on the Internet.

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Who are the Millennials?
It all began in 1993 when Advertising Age, an American magazine, published an editorial in which it referred to the young people of that time as Generation Y.

Some people, such as Adversiting Age, date the beginning of this generation back to 1979. Others claim that the beginning of the millennial generation began in 1970 , while others point to the beginning of millennials in 1980.

To answer your question about who they are, I dare say that they are the largest generation that has ever existed, young people and adults who think differently and who use unorthodox methods to live together, work, relate, etc.

[Tweet “#Millennials are the largest generation in history”]

Having been born right at the time when the Internet was just taking off, Generation Y naturally understands the process of getting online without any difficulty.

They are the first generation to have access to the Internet , they have grown up seeing the changes and advances that have occurred on it.

In this video, you can see how Simon Sinek describes an entire generation, in an ironic, accurate, cruel, but above all, comedic way.



During his presentation, Simon claims that millennials are a non-conformist , narcissistic, selfish and entitled generation. Certainly, nothing this English motivator expresses escapes reality and, in almost everything, I agree with what he describes about this entire generation.

[Tweet “#Millennials are narcissistic and selfish. So says Simon Sinek”]

Regarding technology, there is an agreement with what Simon says and with what we can see with our own eyes when we see that generation Y is digital native.

According to Simon, technology addiction, the need to be connected to the Internet 7 hours a day, chatting on social networks and sending text messages, is due to the release of Dopamine.

This neurotransmitter chemical usually generates a feeling of well-being and because of what it produces in the body, it is completely addictive.

[Tweet “Social media is responsible for releasing Dopamine #Millennials”]

In short, we are living with a generation that is “addicted” to technology. Whether healthy or not, it is a fact that can benefit your brand.

Due to the addiction they suffer, Millennials develop a series of characteristics in their personality that lead them to be impatient, intolerant to stress and in a world where immediacy must be an essential element.

Perhaps this is why Millennials are so social . An estimated 88% of them have social media accounts.

Why am I mentioning all this to explain what Millennials are like on the Internet? Because it is key for your brand to know their behavior and the basic characteristics of this generation because only in this way will you be able to offer something of value to them.

By simply understanding basic traits about their personality, you can make good impressions on their perception.