Awards and distinctions
The last form of activity based partly on egobait are all kinds of awards and distinctions. There are two ways to approach them.
We can award someone a prize or nominate them for a prize. Such people will certainly be happy to share this information on their social media. What's more, some local media even organize annual competitions with a ranking of important people from various industries and voting for selected candidates.
We can organize a competition or some industry initiative and invite someone as a juror. Of course, this is also very ennobling. Because it is different when someone evaluates you, and different when you make the decision yourself and are part of the jury of this competition.
EGOBAIT STRATEGY SUMMARY
To summarize, if you are considering skillfully utilizing the egobait strategy, you can malaysia rcs data reach for the following types of content:
Industry rankings.
Interviews or other forms of cross-media, i.e. joint creation of content in a podcast, on YouTube, or other media.
Reviews and summaries of various events, activities, tools, activities of certain people, speeches, conferences.
Guest articles on your blog or website.
Posts that collect expert opinions on a given topic.
All kinds of prizes and awards: in the form of a participant, a prize winner or a juror who evaluates the entries.
Regardless of the type of content you choose, remember that you need a reason for inviting specific people. If you create a quick ranking or ask for random statements that you don't even edit (they won't have any key, summary or your conclusions), your recipients will see through it. And the people you invited will see that you decided to use their reach in an ugly way.
So if you are going to use the egobait strategy, make sure your intentions are good and that you are providing value to the person on the other end.
And if you really expect a person to share or otherwise promote your content to their audience, have a process ready for that. The person you invite will probably be busy with other tasks and forget that you asked them to speak a few weeks ago. So it's worth respecting their time, preparing a follow-up, dedicated graphics, or even ready-made content for a post about them taking part in your ranking or interview.
Expert statements or individual comments in your articles
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