How to use fanpage audience?

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Why is it worth using this group for exclusions? This way, for example, your campaigns can reach only people who have not yet had contact with the brand.

All a user has to do is click on the ad and… they will automatically be excluded from the group and will never see it again.

Of course, this does not mean that we do not want to reach him – he will simply become the subject of our other, dedicated campaign. For example, a remarketing campaign such as catalog sales or with the “Conversions” objective.

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You will use the fanpage audience to target ads and exclude recipients . Specific lebanon rcs data applications depend on the selected criteria. Let's see what possibilities each of them offers.

A group of all recipients who have taken action on or visited your page. This will be the largest because it will include even people who have not liked your fan page but have had contact with your content. If you need a very broad group for advertising activities, this may be a good lead. If you want to reach your fans who have interacted with your page, use this group with connection-based targeting.

A group of people who have engaged with a post or ad. You can safely assume that people who have engaged with your posts or ads are valuable, engaged users. This group can yield better results than your fan page's fan group. Unfortunately, Facebook doesn't let you create a group based on interactions with a specific, selected post.

A group of recipients who clicked the CTA button. The specifics of this group depend on what button you have on your site: an invitation to purchase, a newsletter subscription or a transition to your website - I rarely use it, I prefer the previously mentioned, larger groups.

A group of recipients who sent a message through your Page. It will be small, but its members are very engaged: they are likely to want to know more about your brand, product, or service. This group is especially useful if you are running an activity on Messenger.

The group of people who have saved your page or any post – I use it very rarely because they are simply not very numerous.



Custom audiences based on page activity are a valuable tool that we sometimes forget about when targeting Facebook fans with ads. Meanwhile, with it, you have access to valuable, engaged users who are a great base for further marketing activities.