Familiarity Leads to Liking

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Don’t think that video follow-up doesn’t apply to your industry. In technology sales, you could record one feature that your prospect was interested in and send that to them after the meeting.

If you work in the hospitality industry, you could record a small part of something similar to what your customer was looking for.

It doesn’t even have to be product specific. Do you have a big sales presentation coming up that you’re excited about? Record a 30-second video and show your client how excited you are to visit.

With video, the possibilities are endless, and you already czech republic telegram data have all the technology you need: your phone. Utilize this novel and free way to stand out above the rest. Lights, camera, action!

Starting a B2B Podcast is a Smart Virtual Selling Strategy
On this episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) and James Carbary (Content-Based Networking) discuss how starting a B2B podcast can elevate your personal brand and build familiarity.

In Sales, familiarity is powerful because familiarity leads to liking. When people are familiar with you, the more likely they’ll be to engage on prospecting calls and feel comfortable with you on virtual sales calls.