Through storytelling, content marketing can generate emotions and create a bond with a brand . Canadian airline WestJet used this approach last Christmas and surprised its customers with personalized gifts. The result was an emotional video that was reported on a number of national and international news portals and has now reached more than 35 million views on YouTube.
storytelling blog (1)
Table of contents [ Hide ]
1 The same story, just told differently
2 Sound as a carrier of emotions
3 Building relationships with the characters
4 Emotions through Childhood Memories
5 WestJet creates a miracle, Spanair a small surprise
The same story, just told differently
Interestingly, the Spanish airline Spanair launched a very afghanistan phone number data similar campaign three years earlier. They also surprised their guests with personalized gifts on the baggage carousel and created a video of it, which achieved 389,000 views on YouTube.
Both airlines tell essentially the same story. The guests go on a completely normal flight and when they reach their destination at the baggage carousel, instead of suitcases and bags, gifts come down. The guests are surprised and extremely happy.
Basically, almost 390,000 views is not a bad result for a marketing video. There are also three years between the two videos, which is an eternity in internet time. Nevertheless, there are some differences in terms of the preparation of the two stories, which I would like to address in this article.