In what industries is direct marketing used?

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Below, we will explain the industries in which direct marketing is suitable, divided into BtoB and BtoC.



BtoB Business


In B2B business, direct find your cell phone number list marketing is mainly used by companies in the information and communications industry and those that handle industrial equipment.

Specific direct marketing strategies that many companies employ include after-sales support after the purchase of their products, upselling by suggesting related products, and encouraging regular purchases.

Both industries are creating systems that allow contracts and purchases to be made online.



BtoC business


In the BtoC business, typical industries that implement direct marketing include finance, beauty and health, apparel, and food.

The above industries are suitable for direct marketing because it allows you to effectively approach customers based on their usage and preferences.



Direct marketing use cases


What kind of companies actually use direct marketing?

Below are examples of three companies using direct marketing.

Companies considering introducing direct marketing should take a look at the case studies of the following three companies.

Dell Computers
American Express
Softbank mobile phone album


①Dell Computer


The first is the success story of Dell Computers.

We directly contact customers via email and telephone, and then carry out made-to-order production and customization based on the requests and issues we identify.

Additionally, the ability to shorten the delivery time for made-to-order computers is also believed to have contributed to increased customer satisfaction.

This is a case study of successfully increasing customer loyalty.



②American Express


The second example is American Express.

We offer credit cards targeting the wealthy, and the extensive benefits and services offered are a major factor in increasing customer satisfaction.

We provide high-quality products and services that are optimally tailored to each individual, taking into consideration the usage patterns and economic circumstances of each wealthy customer.



③Softbank mobile phone album


The third example is SoftBank.

SoftBank is taking various measures to encourage repeat use, such as offering discounts on fees and PayPay points to customers who have been using the service for more than two years, in the form of "long-term subscription benefits."

We recommend that you use this as a reference for success stories of increasing repeat customer rates.



Points to note about direct marketing


In addition to the disadvantages explained above, you should also be aware of the precautions you need to take.

Here are two points to keep in mind when conducting direct marketing:

It takes time to recover the investment
It is necessary to review targets and methods from time to time.