But that's not all

[sumaiyakhatun26]

use incentives and motivators
It has long been known that customers sometimes need to be slightly motivated and led by the hand to take the action or activity we want.

Engaging and captivating copy that shows the benefits of the offer, the change in life, but also what you can lose if you don't take advantage of it is one thing.

Sometimes a small detail can tip the scales.

It could be discounts, a cool freebie, free shipping or personalized cross-selling.



You can find more ideas on how to increase sales in your online store, which you can also use in email marketing, here .

And if you think that such procedures are unnecessary and a complete waste of time, let the next data speak for itself. According to eMarketer, in the US alone, such “add-ons and triggers” influence the purchase decision of as many as 70% of consumers.

It's a good idea to limit such offers to a certain time . "Offer valid for 24 hours", "You only germany rcs data have time until November 23, 11:59", "Use the offer within an hour and you'll also receive..." - these are just a few examples that you can use. Thanks to them, you will force a potential customer to think and make a decision... Because such an offer won't be repeated for a long time!

According to research , emails that convey a sense of urgency had an average 14% higher Open Rate, a 59% higher Transaction-to-Click Ratio, and nearly twice as many conversions than other newsletters .

play on emotions and create plastic images
You can do this not only with words. The visual sphere is also of great importance. They help create the right mood and evoke specific associations that we care about.

Consistency of layout is key . The user should know what to expect. Regardless of the occasion or subject of the email, it should have some common elements that will appear every time. However, it is worth testing different forms depending on the seasonality of your industry.

Let's say you're preparing a campaign with Christmas promotions. What can you change in the communication you regularly conduct to evoke positive emotions ?

Start with a color scheme and add holiday graphics and/or gifs. Holiday-related language and words should appear in the subject line, in headlines, and throughout all text.

Remember that an effective newsletter is words and images. It will be more effective if you treat it as a whole . Each element of the message is equally important and should be given due attention.