Creative Fatigue and View Frequency – Summary

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Creative Fatigue and View Frequency – How Not to Sabotage Your Own Advertising?
Do you like watching the same ads over and over again? The ones whose catchy tunes don't leave you all day? I dare say it's no fun, especially when they're stuck in your head. And we can observe a similar phenomenon in the case of online advertising. Creative fatigue can not only irritate your customers, but also affect their purchasing decisions. How can you check if this phenomenon is causing a drop in sales and an increase in your advertising costs? See for yourself!



Decrease in advertising effectiveness
We’ve all been there. We launch an ad campaign on Facebook, Instagram, or another china rcs data paid advertising channel. At first, the results come in, and they’re great:

at a cost that is acceptable to us,
in a number that satisfies us.
We want more, so we add budget and increase the target group. We assume that the greater the reach and money, the higher the sales will be. In the beginning, it may even be so. However, depending on our scale, after a few days or weeks, problems begin. Costs continue to rise, but sales fall.

What then? What happened?

We've probably fallen victim to what's known as creative fatigue. After all, no one likes watching the same ads over and over again.

Of course, there may be several reasons for this state of affairs. But how can you check whether the creative is responsible, or more precisely, fatigue with it? There are at least three ways to do this. But before we talk about the ways, let's talk about how this whole situation actually works.