How to increase sales with videos on social networks Facebook and Youtube

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Brands are constantly changing the way they communicate and present information: if before everyone was drawn to the same style of video, now video is leading the way on social networks. It is becoming an increasingly important part of the advertising campaign, which is emphasized by marketers and content managers of large businesses.

Judge for yourself: according to Cisco forecasts (and this is one of the largest companies in the world specializing in the field of high technology), by 2022 online video will account for more than 82% of all consumer Internet traffic. Do you want to profit from it? We will help - SMM services .

Ask yourself: how effectively are you using video content on social media?

Even if you think everything is perfect, it would be a good idea to bosnia and herzegovina number dataset your video footage and see with a fresh eye what you can do even better.



7 reasons to use video on social media


① Target audience engagement



Unlike text, videos are easier to understand.

Success on social media depends on how quickly and interestingly you can present information, and do it in an easy-to-understand format.

Viewers are more likely to skip a long, boring long read, but a short and funny video has a better chance of being noticed.

Please note: for video content to serve its purpose, try to engage users at the very beginning of your video so that the target audience does not have the desire to turn off the video.



② Search engine optimization



If you have been promoting your business for a long time, then you probably know that all your content must be optimized for search engines.

This rule is also relevant for videos that you post on your pages or business accounts.

Social media channels are becoming more and more like search engines, so it's important to think through a strategy for promoting videos on social media to keep your content relevant.



③ Call to action



Any video is somewhat reminiscent of communication in which you share some information with users.

Review your materials: anything that resembles the usual blah-blah is better to delete and reshoot.

Posting a video on social media only makes sense if you include some kind of call to action in it.

Think about your unique messages: if it's effective, the video can be relevant for several months.