Expanding contact with potential customers

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Content SEO , a type of content marketing , became a trend when changes in Google's algorithm led to high-quality articles ranking higher.

In the past, sites that were overly populated with search terms tended to rank highly in Google searches.

However, after the Panda and Penguin updates to the search algorithm, sites that are not valuable to users and are inconvenient are now being penalized and their rankings lowered.

Content marketing is a method of providing attractive information to users , so it is also effective in successfully ranking high in search results.

By the way, the names of the updates "Panda" and "Penguin" come from the idea of ​​"clearly determining whether a site is good or bad."




New consumer behavior "ZMOT"
ZMOT (Zero Moment of Truth) is a concept proposed by Google in 2011, which asserts that customers have already decided what they want to purchase before they even visit a store.

Before actually experiencing a service or product, users check information, reviews, and word of mouth on the Internet to decide whether or not to purchase.

The key to success is whether or not your content is appealing to users when they are searching, so content marketing is becoming increasingly important .



Rising internet advertising costs
As demand for internet advertising increases and prices soar, "hard sell" marketing has become less cost-effective.

In order to reduce fixed advertising costs, more and more companies are turning to content marketing, which can attract customers in the medium to long term .



Benefits of Content Marketing


Here are three benefits of content marketing:




Potential customers oman cell phone number list are customers who have a need in a particular genre but are not aware of specific services.

The shortcut to success is to use content marketing to connect with potential customers and raise awareness of your company's services and products .

Continuing to provide useful information to potential customers through blogs and social media and building better relationships will lead to increased purchasing desire.



Gain insight into potential customers
Insights are latent needs that potential customers themselves may not even be aware of.

Content marketing makes it possible to analyze insights by accumulating potential customer access routes and search terms, and then create a cycle of disseminating even more useful content .

By conducting access analysis , you can improve the effectiveness of your marketing.



You can build a mid- to long-term system for attracting potential customers.
Content marketing is a method of continually providing useful content to increase awareness and interest among potential customers, leading to successful purchases.

The advantage is that it is not something that is consumed like advertising, but rather it allows you to build assets like blogs and social media and approach potential customers in the medium to long term .



Get information on actual needs
No matter how good a product is, if it does not meet the needs of customers, it will not lead to sales.

Therefore, by implementing access analysis and heat mapping into your content, you can find out the path people take to reach your product and what information they are looking for.

By capturing these needs, we can use this information in product development and content creation .

Creating better content also has the benefit of leading to even more traffic.



It is easy to create repeat customers
When you create content that is useful to your customers, you create customers who love that content.

Such customers are more likely to use the content even after making a purchase, and are more likely to become repeat customers of your company's products and services .

The better your content is, the more likely it is that your customers will spread the word to others, so content marketing is a recommended method.