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Content is one of the most important marketing tools for accompanying users along their customer journey . There are a variety of content types and content formats that can be used along the user journey. The content format and the content type play an important role in content journey mapping. This article is intended to help you design content marketing strategies.
Table of contents [ Hide ]
1 What is content?
2 What are content types?
3 What are content types?
4 User interest along the customer journey
5 Overview of content formats
6 Overview of content types
7 Overview graphic content types and content formats
8 Use of content types and content formats
8.1 Influencing factor target group/industry
8.2 Influencing factor platform
8.3 Influencing factor topics/topic areas
8.4 Influencing factor purpose/user intention
9 Content Types in the Pre-Awareness Phase
10 types of content in the awareness phase & consideration phase
11 Content Types in the Preference and Purchase Phase
12 types of content in the after-sales and loyalty phase
13 In a nutshell
What is content?
Content in German Content is an instrument in marketing and corporate communication. Content can be created in various formats such as text, images, audio or moving images. Outside of online marketing, content kenya phone number data refers to all editorial media content that is published via media formats such as TV, newspapers, magazines or radio.
What are content types?
The content type describes a specific way of presenting a topic. The presentation of content with the same topic can be tailored to the user context and user intention .
What are content types?
There are different definitions of the term content type. Some refer to ownership and communication sovereignty and differentiate between social content, owned, earned and paid content . Others classify content types according to their purpose and then there are colleagues who define it similarly to my definition of content type. I will use the term content type as a synonym for content type below.