4 reasons for low traffic from Google

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If your site has a noticeable advantage in the number of people from one search engine, for example, Yandex, don't think that your site is not targeted by Google. Perhaps one of the points below was not taken into account.

Collecting the semantic core of the site
Behavioral factors
Google Author Rank
Yandex KMF
Promotion differences
Collecting the semantic core of the site
Search queries bring different traffic from Yandex and Google. The main belgium number dataset are the psychology of people from different demographics. Different audiences, reach, and demographics are tracked for these two search engines, taking into account the specific topic and region for which the semantic core is being collected.

The reason is that 60% of sites bring more people from Yandex.

Most often, SEM specialists forget and do not use Google's keyword selector or specifically refine sites for Yandex Wordstat, thinking that Google will "catch up."



A typical site is targeted by Wordstat



From the tips, you can already notice a significant difference between these two search engines for the same region in narrow topics.



Yandex "Knitwear" issue





Google search for "Knitwear"





Let's look at the total traffic for the topic of knitwear in Ukraine for Yandex and Google.



Yandex Wordstat





Google Keyword Planner



As we can see, Google offers a large audience for the topic of knitwear, but if you look in more detail, more than 60% of queries will be filtered out - Google mixes in related queries and even queries from other topics. This should be taken into account when choosing a deviation towards one of the search engines.

Behavioral ranking factors
Yandex takes into account about a hundred behavioral ranking factors. A very important one is the set of behavioral factors for a specific keyword in relation to the site and the entire list of queries, and their stability over time.

Google is guided by several dozen FIUs. The CTR of an ad for a specific query regarding a specific network document is strongly influenced.