Background of the spread of MA

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By using the access analysis tool Google Analytics, you can set up the system to check whether or not a link has been opened. Specifically, you place a "Measurement Protocol" URL in the image tag and embed it in the source. This is not a particularly difficult task, and can be set up using Google's "Hit Builder" service. Anyone can use Google Analytics and Hit Builder for free if they register. How to use the tool There is an even easier way than the method described above.


If you use the email delivery function of your email georgia telegram database delivery system or CRM (customer relationship management) system, you can measure the open rate without having to enter the URL in the source yourself. The method is as simple as enabling the open notification function when sending. If you use these tools, you can check the open rate at any time on the management screen or in reports. There are also tools that allow you to check the number of opens and open rates of emails sent by date in a list.


Note that even if you use a tool, the fact remains that you can only measure the open rate for HTML emails. The principle of judging whether an image was loaded by the user is the same as when using Google Analytics. Why open rates matter First of all, why is the email open rate considered an important indicator? Here are two reasons why the open rate is important. Unless it's opened, it won't be clicked on.