Explaining the key points for efficiently managing management resources

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Using RFM analysis, you can select customers with a high probability of purchasing and take measures according to their characteristics. CPM Analysis CPM analysis is a method of classifying customers into 10 groups using detailed indicators. The groups are roughly divided into "active customers who continue to purchase" and "lost customers who have stopped purchasing." CPM analysis is often used with the aim of cultivating customers with various characteristics into loyal customers and increasing sales from a long-term perspective.


Decile Analysis Decile analysis is a method of analyzing finland telegram database all customers by dividing them into 10 groups in descending order of purchase amount, and calculating the purchase amount, purchase amount ratio, cumulative purchase amount ratio, and purchase amount per person for each group. Decile analysis shows how much each classified group contributes to overall sales. If you can identify high-value customer groups that contribute the most, you can focus your efforts on them and increase sales efficiently.


The relationship between customer segmentation and CRM When conducting customer segmentation, the problem arises as to how to collect and manage customer data. A typical tool for managing customer data is CRM (Customer Relationship Management). The most important function of CRM is to centrally manage various information about customers. It is possible to store and manage "customer attribute data" such as the customer's age, gender, contact information, and membership type, as well as "customer behavior data" such as purchase date, purchase amount, and purchasing history in a customer database.