And the snapshot that is taken on Sunday is the weekly data that we keep for the longer term.
Now there is, let's say, the public visibility index. But I can also create my own visibility index, namely with my own keyword set. But the values there are completely different.
Exactly, in the projects you can create your own project visibility index. This is then based only on the keywords that you specify yourself. The calculation itself works the same, so the same algorithm is used, the same procedure is used. The only difference is that you probably specify 100 keywords or 500 keywords, or something like that, and albania phone number data not 1 million keywords, so different values come out for individual domains. We have also scaled it up a bit in the project visibility index. In the normal, public visibility index there are about 100,000 points to be distributed per country. That is roughly the value that is distributed. In your own project visibility index it is 1 million points that are distributed, 1 million project visibility index points. This means that you no longer need quite as many decimal places - but then it is more of a visual matter, but the calculation itself works the same.
Then there is also the desktop visibility index and the mobile visibility index. I think it is clear where the differences lie. But I have also read that you no longer do this for new countries, but instead when a new country is added, you only do the mobile visibility index. What is the idea behind that?
Exactly, we started in 2008 with desktop results, of course, so we looked at Google desktop results. Then at some point we got to the point where there were more searches on mobile phones, i.e. more mobile searches than desktop searches. Then we started doing both in parallel, tracking desktop results and mobile results. We now continue to do both in the big countries, so you can continue to switch back and forth between mobile and desktop, but the standard is mobile. And all the new countries that we are adding now, we only do mobile. This is of course also because Google itself no longer makes any major distinctions. So there used to be a Google desktop crawler and a Google mobile crawler. Then if you searched on the desktop, you got the Wikipedia desktop URL. If you searched on the mobile, you got the Wikipedia mobile URL. Google switched crawling completely to mobile-only some time ago . This means that there is no longer any need for it.
And going forward, it no longer makes sense for us to continue these desktop stories and put a lot of energy into them, and that's why we're focusing on mobile search results.