Example of Cross SWOT Analys

[tanjimajha12]

Once you have completed your cross-SWOT analysis, prioritize each item and decide on an effective marketing strategy, taking into consideration your company's internal situation.

Once the marketing benin cell phone number list strategy to be implemented has been decided, it is important to request and have members of other departments and positions understand it, as well as those within your department.

We will introduce three specific examples of companies that have used cross-SWOT analysis.

Let's take a look at the specific examples and usage of cross-SWOT analyses from the three companies below to gain a deeper understanding of how to use each framework and clarify how to develop the best marketing strategy for your company.

We can see that popular brands that are recognized not only in Japan but also overseas make the most of the basic framework known as cross-SWOT analysis.

The following three examples are given as concrete examples.

Automotive
Fast Food Industry
Apparel Industry


Automotive


We will introduce a specific example of cross SWOT analysis and how it is used at Toyota Motor Corporation.

In our SWOT analysis, we listed our strengths as high production efficiency, strong financial structure, and established position in the hybrid vehicle market, while our weaknesses included sluggish domestic sales, declining brand power, and little focus on light vehicle production.

In terms of opportunities, the report cited the expansion of emerging markets, growing environmental awareness and increasing demand for fuel-efficient vehicles, while in terms of threats, it cited the entry of IT companies into the market and a shrinking market due to population decline.



Based on the above results of the cross-SWOT analysis, the SO strategy was to focus on expanding market share in emerging countries and developing next-generation technologies, while the WO strategy was to actively promote and provide value to new purchasing groups.

The ST strategy involved securing technological capabilities through investment in venture companies, while the WT strategy involved the production and sale of light vehicles through alliances.

We recommend that companies that operate factories and manufacturing industries, not just the automotive industry, take a look at how we use cross SWOT analysis.



Fast Food Industry


In the fast food industry, we will introduce a specific example and usage of cross SWOT analysis at McDonald's.

Our SWOT analysis identified our strengths as a globally recognized brand and efficient store management, while our weaknesses were low prices resulting in low profit margins and concerns about safety.

In terms of opportunities, they cited strong sales of high value-added products and the trend towards individual meals, while in terms of threats they cited increased competition from other fast food establishments and a health-conscious trend.



Based on the above results, in the cross-SWOT analysis, the SO strategy was to develop high-priced products, and the WO strategy was to promote sales through PR of mid- to high-priced menu items.

The ST strategy also aims to maintain and improve brand image, while the WT strategy aims to build trust in food safety.



Apparel Industry


As an example from the apparel industry, we will introduce a specific example of cross SWOT analysis and how it is used at Uniqlo Co., Ltd.

In our SWOT analysis, we determined that our strengths include brand power and ease of purchase, while our weaknesses include domestic sales having plateaued and being affected by trends.

In terms of opportunities, they cited the expected growth overseas, while in terms of threats, they cited declining sales as the boom passes, overseas fast fashion companies entering Japan, and a decline in brand power due to changing trends.

Based on the above results, we have achieved high cost performance and introduced unmanned registers that meet customer needs.

In addition to its strong brand power, the company's ability to act and adapt quickly to changes in society as a whole and in consumer purchasing behavior is another factor that attracts customers.