Social Ads: How to Use Social Media to Generate More Leads

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Gustavo Luby
/ Lead Generation / Social Ads: How to Use Social Media to Generate More Leads
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1 What are Social Ads?
2 Why invest in Social Ads?
3 What are the types of Social Ads?
4 6 Tips for advertising on social media
The growth of social networks in recent times is undeniable.

Every year new platforms and thousands of users emerge, who dedicate a good part of their time browsing them.

And not only did the quantity and audience of afghanistan number dataset networks grow during this period.

These platforms have become important advertising channels, thus boosting the Social Ads sector .

According to Statista, impressions of these ads are growing by 20% year over year .

According to a survey by Hootsuite, 27% of internet users say they have found new products and brands through Social Ads.

Want more reasons to explore social media as an advertising channel, understand which platforms are most prominent today and even get tips on how to start this type of movement?

So check out the complete content we have prepared on the topic.


What are Social Ads?

Paid media involves advertisements created to promote a brand and today it happens mainly through online channels such as Facebook, Instagram, Google, Youtube, Twitter, LinkedIn and many other platforms .

And Social Ads are a slice of this type of online media, more specifically that which takes place within social networks .

Today, most existing social networks offer ways for brands to create and sponsor content and advertisements to reach the users who use them.

This has been an important online advertising channel for brands of all sizes, as it is more accessible than options such as radio, TV and newspapers, in addition to having a large qualified audience and highly active users.


Why invest in Social Ads?

Social Ads campaigns strengthen the brand's digital presence, offer audience segmentation possibilities and reach a very diverse, relevant and present group of consumers, most of whom access the platforms daily.

The main advantages of making this type of investment are:

Online media tools make it possible to create very specific segmentations , which are selected according to the data that users provide to the platforms themselves.
Investing in Social Ads brings in large volumes of traffic at a faster rate than investing in organic traffic, for example.
There is greater autonomy to choose the budget , as well as the possibility of starting with a smaller budget and increasing it as results appear.
Measuring results is made easier and monitoring is done in real time , which also provides greater control over campaigns.