Probably every internet marketer knows the simple truth: the longer and more complicated the contact form, the lower its completion rate, i.e. conversion.
Some users are willing to go through the long process of filling out information for a certain reward - free useful content, for example - but even this method of attracting leads does not guarantee high conversion rates of your landing page traffic, so optimizing lead forms is simply a must.
Today we invite you to read a case study on increasing nepal phone number data conversion from a well-known CRO specialist and marketer, Michael Aagaard, who managed to optimize the registration form completion rate of his client by 30%.
Case Description
Client: Danish website of a delivery service (working in B2B and B2C sectors), which gives customers the opportunity to receive specially created offers for transportation from different couriers. Within 1-2 hours after filling out the form, the customer starts receiving different offers from contractors to their email.
Goal: Increase lead form completion rates and attract more leads.
Optimization Hypothesis: A clearer, simpler form will improve the user experience, reduce conversion friction , which will motivate more visitors to complete conversion goals.
The objective of the study was to find out whether a simplified contact form would be more effective than the original one.
Result: The optimized registration form increased the conversion rate to leads by 30%.