The Impact of on Social Media Growth

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The membership model calls for breaking the idea that you need specific skills to “participate in a media”. The parallel with science and the examples of participatory research in which anyone can get involved, without prior scientific training, is particularly interesting. The report cites in particular the Extreme Citizen Science collective of University College London. The group works to “ enable any community, regardless of its level of literacy, to use scientific methods and tools to collect, analyze, interpret and use information about its field and activities ”.

Imagine a diversified and flexible participation
To encourage participation open to all, the media gambling data america should move away from a single model and instead consider a continuum of opportunities that adapt to audiences, their means, their skills, and their expectations. The report cites the models developed by digital technology, the Open Source movement and in particular Wikipedia, which offer a range of participation from the most active to the most passive. In participatory science projects, the methods of engagement also vary according to the degree of expertise and involvement: from citizen sensor to collaborator involved in the research, through the basic stages of interpretation of the data collected to participation in defining the problem and the collection method.

The media should therefore offer multiple and flexible levels of engagement and investment. This would make it possible to overcome the dichotomy of "member" / "non-member" or "contributor" / "non-contributor" by creating a program of participations, from the least to the most involving and covering various areas of intervention.