The answer options may be as follows:
LPR (decision maker);
a person who has control over the decision maker;
company specialist (it is necessary to go through several stages to agree on the transaction).
Depending on the answers, as mentioned above, points from 1 to 10 are assigned.
Just like the pair "Authorities" = "Status", "Budget" - "Income Level" are very close in meaning. However, some areas of business will require extended information about the client, so this criterion is also highlighted in a separate line.
Income level
The "Income Level" criterion reflects the size and profitability of the company, provides an understanding of how large the company is, what category of goods and services are suitable for this business segment, etc.
The following questions will help to identify this:
What niche? What area does the business operate in?
Company size: how many employees?
How many years on the market?
What budget is spent on advertising?
What budget are you willing to invest in the first stage?
Since we are talking about lead qualification, points should be luxembourg phone number data assigned here too, depending on the answers received. As in the previous case, from 1 to 10.
Budget
The “Budget” criterion will allow you to understand how ready the client is to make a purchase, whether he has an approved budget for the purchase of goods or services.
You could say that this question is asked “straight to the point” - no need to invent anything extra, just find out if the company has an allocated budget for the purchase of the goods or services you provide.
Questions may be of the following nature: “What budget are you willing to invest at the first stage?”
And here, according to the answers, points should be assigned for further qualification of leads. There is an allocated budget - the lead gets 10 points, etc.