Relationship between marketing research and market survey

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Relationship between marketing research and marketing
We have explained the role of marketing research, but what is its relationship to actual marketing?

To explain its relationship with marketing, marketing research is one of the methods used in marketing.

Marketing research spain cell phone number list involves conducting interviews and other direct surveys with customers to obtain data, making it possible to accurately understand their needs and thoughts.




Next, I will explain the relationship with market research.

Market research is an essential part of modern marketing and is also known as "market research."

As we will discuss later, there are various methods for conducting market research.

For example, the following are some examples:

Quantitative and qualitative testing
Mystery shopping
Statistical Data Survey
Market research is carried out using a combination of these research methods.

The relationship with market research is that while market research is about understanding the past and understanding the current situation, marketing research is about finding data to meet future needs from now on.

Therefore, to put it simply in terms of its relationship with market research, market research can be said to be a part of marketing research.

Both marketing research and market surveys are important analytical methods for understanding customer needs.



Benefits of conducting marketing research
So far, we have explained the relationship and roles of market research and marketing, but what about the benefits of utilizing marketing research?

Next, let us look at the benefits of conducting marketing research.

There are two benefits to implementing this:

Can be used for policy and product development, etc.
Reduce business risk
We will explain the advantages of each.



Can be used for policy and product development

The first benefit is that the research data can be used for policy and product development.

For example, data obtained through telephone surveys can help derive new product concepts.

By conducting marketing research, you can improve the quality of your products and services, which will result in increased sales and improved business performance for your company.



Reduce business risk

The second benefit is that it reduces business risk.

Conducting marketing research may help uncover problems that operators may not have noticed in the past.

From the buyer's perspective, they may be offering something that is meaningless, or the operators may be implementing something they thought was good, but when they check the data, they may find that it is quite different from the intended purpose.

Therefore, conducting marketing research can help you detect problems early, which can lead to reducing business risks.



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Marketing research methods


Some of you may understand the benefits and role of utilizing marketing research, but would like to know more about the actual types of methods used.

Here are six marketing research methods:



Quantitative and qualitative testing
Marketing research can be broadly divided into two types of methods: quantitative and qualitative.

Quantitative testing involves surveys that use numbers such as results and percentages, while qualitative testing involves collecting data on the target's words, actions, movements, and condition.

Rather than conducting research using only one method, combining the two will enable more effective research.



Online/Offline
The second technique is online and offline.

Since the ease of responding varies depending on the target age group, we conduct the survey in a way that is easy for each age group to respond.

For example, if your target audience is people aged 60 or older, you could conduct a survey in person rather than online.

If you use them appropriately for different customers, you will have the advantage of being able to collect more answers more quickly.



Questionnaire survey