What is a Must-Buy Campaign

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Consider how you will promote your campaign
The method of advertising is key to the success of a must-buy campaign. If the existence of the campaign itself is not recognized, you will not be able to attract applicants in the first place. Carefully consider how to advertise the campaign to suit your target demographic, such as using social media to create buzz. Another
effective way to encourage repeat applications is to provide a system that allows repeat campaign participants to apply on a priority basis.

Choose an application method that is most relevant to your target audience
It is also important to choose an application method that is compatible with your target audience. If your target audience is young people, applying through an app or website is likely to pose a lower psychological hurdle than applying by mail. On the other hand, if your target audience is middle-aged or older people, an application method such as sticking an application sticker on a postcard may be more familiar and feel easier to them. Consider the method that is easiest for your target audience to apply, not the one that is convenient for the company.

Create an environment that facilitates the dissemination of information
It is also important to prepare an environment taiwan telegram database where customers who apply for the campaign can easily spread the information. For example, you could consider measures such as placing a social media share button on the winning screen, or making it a condition of application that customers post on social media using a specific hashtag. It is also meaningful for information to spread during the campaign period, so prepare a system for customers to share the application experience itself.

Must-buy campaign examples
In addition to carefully examining the content of a must-buy campaign, you need to create an environment in which you can actually carry out the campaign. Furthermore, if you plan to run must-buy campaigns on a regular basis, you probably don't want to spend too much time from planning to execution.
That's why we suggest using "Synergy!". With "Synergy!", you can quickly build a system that matches your campaign. Please take a look at the practical examples below and start to concretize your ideas.

Example 1: Campaign to win prizes by posting receipts
Those who purchase the designated products will check the details and terms on the campaign website. Once they have registered a photo of the receipt they received when purchasing the product and certain personal information in the application form, an automatic lottery will be held in the system. Only the winners will be notified of the lottery results via LINE or email, and will receive information about the delivery of the prize and a URL for the digital gift.