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For example, for customers who have only purchased a product once and have no record of purchasing a product after the second time, it is important to approach them at a time when they are likely to make a first repeat purchase. On the other hand, for customers who have already purchased a certain number of times and spent a certain amount, it is necessary to improve the customer experience and develop them into loyal customers. The relationship between a company and its customers should not be seen as a "point," but as a "line" that should be developed over time.


By cultivating as many customers as possible into greece telegram database repeat customers, you can aim to form a stable sales base. In this way, CPM analysis is used to increase sales from a long-term perspective. For more information about CPM, please see this article. What is "CPM"? What is "CPM"? Decile Analysis Decile analysis is a method of dividing customers into groups based on purchase amounts over a certain period of time into 10 levels. It calculates the percentage of total sales each group accounts for, and visualizes groups with high purchasing power.


Since the only indicator is purchase amount, it is a simple and easy-to-understand analysis method. However, it is important to note that analysis using simple indicators can easily lead to biased analysis results. For example, if there is a customer who has purchased a high-priced item only once in the past, they may be classified as a good customer based on the high purchase amount. Decile analysis is an effective method if you want to conduct customer analysis focusing on purchase amount, but if you also want to analyze the last purchase time and purchase frequency, it is more appropriate to use it in combination with RFM analysis.