The Power of Exit Popups in Retaining Potential Leads

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In the bestselling book Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds, author Carmine Gallo talks about how teaching someone something they didn’t know ignites a spark:

“The human brain loves novelty. An unfamiliar, unusual, or unexpected element in a presentation intrigues the audience, jolts them out of their preconceived notions, and quickly gives them a new way of looking at the world”

While in a TED talk, novelty is used to gambling data singapore educate, entertain, and delight, in a sales context, novelty, in the form of a hidden enemy, has three benefits:

Clarity: it provides your customer with crystal clear clarity around the problem you can help them solve by giving form and substance to the emotional pain the enemy invokes.
Reciprocity: reciprocity is the practice of responding to a positive gesture, action, or behavior with a similar sentiment. In this case, the incident of micro-learning created by revealing the hidden enemy makes the customer more likely to give you just a little bit more of their attention.