How Nonprofits Can Use Storytelling to Inspire Donor Leads

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B: “Our lead-generation program is guaranteed to earn you $30K in additional revenue in 60-days, and if it doesn’t, we’ll work with you for free until it does.”

It’s clear the second option delivers much more certainty in the outcome than the first.

100% of buyers are humans. If you want gambling data greece to sell more, deliver the clarity and certainty their brains crave.



3. Mindset Matters
The mind is more powerful than most of us realize. One of the books I read on my journey was called Fighting Cancer Within. In it, the author references a powerful study by a UCLA psychiatrist who looked at outcomes from patients diagnosed with malignant melanoma. The researchers compared the outcomes of randomized control subjects with a group that participated in a six-week treatment soon after diagnosis. Interestingly, the treatment simply involved meeting for ninety minutes a week to practice mindset-related tactics (e.g. relaxation and behavioral coping skills to deal with stress). The results showed a remarkable advantage for those in the program, with superior immune system markers, levels of happiness, and much fewer deaths and disease recurrence.