When promoting on this platform, it is important to choose the right hashtags, because its audience often uses the platform as a search engine. On resources focused on text format, you can play around with optimization, overdo it, but YouTube is simpler in this regard. Here, on the contrary, you can use a large number of relevant hashtags to promote your product through search queries.
YouTube
Advantages of the site:
absolute clarity of content;
the ability to quickly advance through video content;
convenient and useful analytical tools.
Promotion methods:
Subtitles . Create subtitles and optimize them for search queries.
Creating competent titles for ghana email list videos . This is a very effective way to promote a business blog. The title of the video - successful and intriguing - is half the success.
Keywords . Write keywords under the video, starting with the most important ones.
Advertising with bloggers . Standard promotion scheme. This method can be used when the channel is already launched and filled with content.
Cover : Just like the video title, the preview is of great importance. The image should be attractive and make you want to watch the video.
Forums
On forums, you can advertise a product in such a way that no one will notice, and such advertising, as we know, is the most effective. It is important to organically integrate it into the content - so that everyone thinks that this is, for example, the personal opinion of a specific person.
Advantages of the site:
does not require financial investments;
provides a rapid increase in search queries and promotes the accumulation of link mass;
provides an opportunity to acquire a loyal audience for highly specialized projects.
Promotion methods:
Discussions . Take part in all kinds of discussions that are related to your field of activity. Demonstrate expertise. And don’t forget to leave a link to your site in the signature.
Brand : Mention your brand in conversations, this can help increase search volume.
Strategy . You shouldn't advertise right away - first you need to establish yourself as an adequate person and a good specialist.
Create topics . Take initiative on forums: create new discussions, including about your products. You can also talk about your company's offers in the form of recommendations or advice.
The quality of the forum itself matters. It should be interesting to your target audience, otherwise you will simply waste your time on it. Remember that posting links on a new forum immediately after registration can result in a ban from the administrators.
Own website
A business blog can also be maintained on your own company website. This will help increase traffic, but you will need to devote time to SEO optimization.
Advantages of the site:
the opportunity to appear at the top of search engines;
increase in link mass;
the ability to direct the user along the correct path on the site;
a variety of promotion tools and content placement options;
creating an incoming user flow.
Promotion methods:
Home page . Take advantage of its capabilities and place a link to your blog there.
Interlinking : Make similar articles link to each other.
Semantic core . Compose it correctly: one key for one topic.
Keywords : Use them in your text, but sparingly.
Native advertising : You can provide links to free products in the middle of the article.
It is important to understand that promoting a blog on a company’s website is primarily tied to SEO.