User-generated content campaigns are a great way to invite people to engage. With user-generated content comes dialogue, and with dialogue comes word-of-mouth marketing, which ultimately leads to brand awareness.
By running a campaign that encourages your audience to post their articles on various social media platforms, you are gaining exposure to new potential customers.
Thus, the American brand of corrective glasses Warby Parker el-salvador phone number data invited its audience to test several pairs of glasses at home and then write reviews on social networks.
The request came naturally, as people are used to giving advice to their friends and family and helping them make decisions. As a result, many people took part and posted reviews under the hashtag #WarbyParkerHomeTryOn:
#WarbyParkerHomeTryOn
Participants were not limited to one specific platform, however, so people could find product reviews wherever they felt most comfortable: Facebook, Twitter, Instagram, YouTube, etc.