Optimize your Google Business Profile

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It is not only about personalizing the campaign by adding the recipient's name to the subject or body of the email, but also by personalizing the message itself . This is achieved with segmentation .

Segmentation involves grouping email subscribers into smaller segments based on certain criteria. This allows you to create targeted content for each segment rather than sending the same message to everyone.

Email marketing trends


2. Attractive campaigns
Engaging campaigns will focus on zero-source data collection. Zero-source data is data that users voluntarily provide, such as preferences, interests, or behaviors, allowing brands to create much more personalized costa rica telegram number database and effective campaigns. Unlike third-party data, this data comes directly from the customer, ensuring a more transparent and trustworthy relationship.

Additionally, zero-source data-driven campaigns help brands align with the strictest privacy regulations, ensuring that the information collected complies with consent requirements. This strategy not only improves personalization but also generates significant value for users, as they will receive more relevant and engaging content, fostering long-lasting relationships with the brand.

3. Artificial Intelligence
Artificial Intelligence has gained importance this year, facilitating the personalization of campaigns since it allows information to be generated instantly, such as in the subject lines or in the preview text.

In addition, this technology enables advanced tools to hyper-segment audiences, analyze results, and personalize email experiences on a large scale .