Scoring allows us to identify potential consumers who are ready to become actual clients, as well as leads that still need to be processed.
Scoring information can help increase the productivity of your marketing and sales departments and increase the speed of revenue. The benefits of customer scoring will be obvious to you once you incorporate it into your business processes.
5 Reasons to Use Lead Scoring
ROI parameter is effectively controlled
Lead quality increases by 10%, which can ultimately lead to a 40% increase in sales.
The focus is on only high-value contacts by engaging only the warm portion of the potential clientele.
The feasibility of the lead's behavior czech republic email list is assessed by total points through the so-called marketing pipeline. Thanks to this, you will determine the percentage probability of a favorable outcome for you (i.e., closing a deal).
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153399
Sales cycles and marketing activities are aligned
There is an improvement in the interaction between the sales and marketing departments. Managers focus only on the leads that are valuable to them, so employee productivity does not decrease.
The general concept of “lead” is being introduced, which allows us to simplify and further synchronize the activities of all departments.
Scoring creates the basis for distributing responsibilities among all company employees who interact with clients in one way or another at all stages.
Before a lead becomes a real client, it goes through the stages of the buying cycle: identifying awareness, determining the maximum available contact information of target consumers, identifying the most interested visitors, dividing them into potential buyers and leads for subsequent processing, working with potential clients to bring them to the conclusion of a deal, obtaining a real client.
At the longest stages of this chain, marketers interact with leads. Processed target clients are then transferred to the sales department. At the penultimate steps, the lead is entered into the client database for further maturation into a real client. If additional processing is required, the lead can move to the stage of a prospective visitor.
The importance of scoring is obvious. This is understood and acknowledged by leading market analysts, who in their expert reports and interviews provide convincing justifications for the value of this methodology, which makes lead assessment an attractive and effective measure for both marketing and sales departments.