According to research, 21.4% of portable device owners use them to search the web. It is important to note that search results on a computer and a mobile device differ significantly (by more than 85%).
SEOnly, after conducting a study, came to the conclusion that Russian users receive PC sites as search results, regardless of whether they have a mobile version or not. It is good if a redirect to the mobile version is configured when going to a resource, but it happens that even when it is there, the computer version is given. For example, when searching for "Weather", the first result is Gismeteo, which has a mobile version, but the redirect is not configured.
If you use mobile traffic to enter chile email list the address of search engines, you will get a mobile version of the site as a result. Such applications for mobile as Yandex and Google Search have already been developed and are actively used. It would seem that when searching is carried out through a portable device, the search results should be adapted to them, showing mobile versions of resources. But this cannot be said about all sites, since everything depends on how much the developers have worked out and optimized their resource.
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First, let's talk about some of the factors that influence a site's ranking in mobile search:
short key phrases. It is quite difficult to enter long sentences on a mobile device, so the resource should be promoted by short queries that can withstand competition;
search localization. As a rule, mobile users need information of local importance. If a site is registered in regional thematic directories and catalogs of Google and Yandex, it will most likely be shown in the search results if the user searches for an establishment located nearby, such as a cafe or a cinema;
swiping . Regarding search results, it is worth noting that mobile users view no more than five results;
date-based mobile search: Very often mobile traffic is used to search for upcoming events or recent events;
hint and interactive. When entering a query, the user will see hints corresponding to the query topic, or an interactive output of web resources;
main topics. The most popular topics for mobile search are news (including financial and sports), weather, nearby cafes, restaurants, shops. Sites related to this type of activity simply need a version adapted for mobile devices.
If the search results show the user websites designed for computers, you can set up a redirect to the version designed for mobile users.