Goals: We want to maximize traffic to our bot to get the most signups/leads. To achieve this end goal, we'll start by increasing traffic to the bot.
The best part is that we can send visitors to a specific part of our bot. For example, we can send a coupon request to the coupon processing flow, and a customer service request to the customer service flow. This way, the bot automatically responds to the user in the most appropriate way and places them in the right segment on its own.
How the bot works on the website: on the desktop, it offers to receive a discount coupon for the next purchase, for which it is enough to click on the button "send coupon to messenger"; on the smartphone, it promises to help with the search for similar products to the purchased one, the list of which will also be delivered to the mobile user's messenger.
Pop-up windows
One of the most popular ways to drive traffic to your chatbot is to use Pop Ups. This technique works effectively because the subscription rate for messengers is much higher than for email: it is easier for users slovenia phone number data to click a single button rather than type in their email address.
Messenger chat pop-up windows that allow you to get the user's email address.
Replace email pop-ups with Messenger pop-ups and start driving traffic to your bot. Better yet, you can combine both methods by using a checkbox plugin to also collect email addresses. The downside is that you may attract fewer users, but you will also collect their email addresses, which is a valuable marketing asset. The best practice is to test these 2 options. If you don’t see a significant drop in bot traffic, then ask users to submit applications via email.
If traffic has decreased, you can offer them to use email forwarding within the bot.
Message Plugins
This widget sits on your landing page and allows users to contact your business. The plugin automatically recognizes the user and has a custom call to action: “Hello! How can I help you?” When activated, the widget opens on the web page and the bot starts responding.