It was recently announced that Google is now showing more images on the SERPs than it used to. Therefore, you should always think about your images when implementing SEO measures. Some time ago, Google updated its " Google Image Publishing Guidelines ", the guidelines for Google image search. We have taken a close look at them and in this guide article we have summarized what you should pay attention to so that your website also cuts a good figure in image searches. Here are the most important tips:
Offers good content
Good content is not only important for the findability of your rcs data uk website in normal searches, but also for the findability of your images. Make sure that your text content matches the theme of your images. In general, a website should be informative and of high quality in order to form a basis for successful SEO.
Place images near relevant text
Google tries to create a connection between text and images, so it makes sense to place your images near text that is thematically relevant. For example, if you write about different cities, photos of a city should be within the relevant section.
Even in 2019, you still come across pages where text is embedded in the form of an image. Sometimes this can be desirable, for example if you don't want a certain text to be indexed by search engines. For example, this can be useful for quotations to avoid duplicate content. However, you will occasionally stumble across pages where even important H1 headings are embedded as graphics. Due to the lack of text, Google will not be able to do much with them. This is not only bad for SEO, but also for users - think of those who access this page with a slow or throttled mobile internet connection and have to wait until the image has loaded.