The feedback you get from PQLs who choose to back away slowly or turn away abruptly in disgust from your proposal is invaluable in improving your product.
Every piece of feedback from a lost PQL, every criticism is a potential gold mine that makes you think, "Oh my god, how did we miss that?!"
These revelations are not always negative.
Sometimes you just forgot to dot one of the thousands of "I's" in your code.
Sometimes you just didn't see the problem that existed because you're a professional programmer.
Sometimes angry PQLs hand you your competitive advantage on a silver platter.
#2: Don't stop customers in the aisle near the checkout
Another critical point.
Imagine that you enter a store, look around, then pick up a couple of items and go to the checkout. Suddenly - when it's your turn to pay for your purchase - a store clerk comes up to you to ask you a lot of questions and find out your opinion on why you decided to choose one item or another.
Oh!
Since all three of these differences - MQL, SQL, PQL - require data collection from a traditional perspective, many companies risk stalling the buying process in the hopes of increasing future revenue by luxembourg phone number data obtaining information that will allow them to close deals with confidence.
How can your data tell you why people buy or not?
This guides your company down the path of qualifying leads and training them on how to talk to users.
Eventually the relationship transforms, which brings to mind a wonderful quote:
“You know you’re leading a modern sales team when sales is more like a doctor-patient relationship than a salesperson-prospect relationship… It’s no longer about interrupting, pitching, and closing. It’s about listening, diagnosing, and prescribing,” — Mark Roberge, CCO, HubSpot.
So that's why effective sales assistants exist: to help the person who has obviously never been in that store before; the person who looks lost, confused, having trouble finding what he wants (needs).
Customer service should be focused on the customer, not the business through the customer.