The essence of offline marketing

[subornaakter40]

Once upon a time, marketing for offline business was classical promotion (all its methods) without the use of network technologies. Until recently, it was about traditional advertising, and it was classified by where it was placed: in the printed press or on the radio, on billboards and other outdoor media or TV channels.

The essence of offline marketing

The performance indicators of physical therapist email list such marketing are known. It is measured using GRP, OTS and CPT.

Let's consider what and how is assessed.

GRP reflects the entire scale of information and advertising interaction, i.e. how the audience that actually saw the message relates to the total number of people that the launched campaign could cover. The calculation can be made only if you know all the ratings collected by individual advertising messages.

OTS measures the total number of all contacts achieved as a result of a campaign in numerical terms .

CPT measures cost: what is the cost of reaching 1,000 contacts or reaching 1,000 people in your target audience.

Naturally, the final profit indicator and the increase in the number of responding clients have always been considered the most reliable and proven tool for assessing the effectiveness of offline advertising.


Read also!

"Marketing Strategies Examples: From Apple to Barack Obama. Aspects for 2025"
Read more
Traditional Marketing Methods
Distribution of leaflets.

Radio advertising.

Advertising on television.

Cold calling.

Cold calling

Advertising in newspapers and magazines.

Outdoor advertising:

on media carriers - standard structures for placing all kinds of advertisements and promoting offered services or goods;

on boards, signs and stands located near the promoted point and serving as pointers;

on unique image structures , distinguished by their individual design: three-dimensional letters, neon lamps, and the like.

SMS mailings.

Promotional stand in a shopping center.

Advertising in restaurants.

Advertising in public transport.

Speaking at thematic forums.

In order not to think through advertising campaigns and ways to attract clients on your own, not to develop advertising materials, contact an advertising agency. They will choose the most suitable form of marketing for your offline business, develop a strategy and content and find the optimal solution taking into account the planned budget.