The concept of advertising integration

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It is also sometimes called native (from English native - "natural"). This type of advertising is hidden, since the presentation of the product is built into the main plot of the narrative. The presenter is a person known to the target audience (video blogger, showman, etc.)

In simple terms, advertising integration is special inserts into content that is interesting to the audience. The inserts themselves, by their wording, are either recommendations from a blogger or simply a positive presentation of the product. Thus, this is a selling material that is integrated into free useful content from an authoritative person.

A blogger who will advertise a product, of pastors in the us email list course, must be popular, otherwise it will not have the desired effect. And if we take a closer look at the authoritative personalities on the YouTube platform, we will notice their common feature - the presence of those very advertising integrations in the videos.

The concept of advertising integration


Reasons why brands turn to bloggers
Most often, cooperation with bloggers is used to solve two main problems: to increase brand awareness and to increase sales. Let's consider in more detail the reasons why companies of different levels turn to these people:

Large brands (including international ones)

Organizations of this scale very often negotiate with influencers (users with a large and loyal audience) on further cooperation. A contract is concluded with the content maker for a certain period (up to a year or even more), during which he will be an agent of influence for the brand. At the same time, the blogger uses the company's products during this period and semi-hiddenly advertises it.

For large brands, integration with bloggers is an additional opportunity to connect with the audience. All well-known brands, without exception, are in constant competition for the attention of customers. At the same time, the same product can be advertised simultaneously in social networks, in contextual advertising, on YouTube, etc. The higher the concentration of PR contacts, the more likely the user will remember your brand.

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Medium and small brands

Small companies cooperate with bloggers only occasionally. The term of cooperation can be defined, for example, as 1 month or a quarter. In addition, in this case, strict contracts are usually not concluded. The popular personality posts reviews of the brand's products or demonstrates how he or she uses these products.

For relatively small brands, advertising integrations provide an opportunity to sell their products/services. They understand that famous bloggers can greatly influence their audience due to increased trust in them. If an opinion leader speaks positively about your brand, then an increase in recognition and sales will not take long to come.