Video advertising in myTarget
Posted: Tue Jan 28, 2025 6:05 am
The myTarget platform allows you to use many video advertising formats with different types of payment - CPM, CPC (per click) and CPV (per unique visitor). The type is selected taking into account the objectives of the campaign.
Depending on the display location, there are medical insurance leads email list several types of video advertising: desktop, mobile and cross-platform. Let's look at each of them in more detail.
Video advertising in myTarget
Desktop
Includes the following formats:
Banner with video. Video size 240 x 400, which is suitable for website promotion and includes a short clip. Published on social networks OK, VK, on the advertising platform myTarget. To create such a banner, when setting up a campaign, select the goal "Reach". The video does not include a description, links, etc. Playback starts automatically.
Video banner in the games gallery on the OK network. Used to promote games and programs. The video shows the interface and episodes of the application. The banner is available for the "Attraction to games" goal.
Mobile video formats
Effective when promoting mobile applications. The campaign objective should be "App Installs".
Horizontal video on mobile devices is played in OK, VK, myTarget. It can be in several formats: a video in the feed, with rewarded viewing, playing the story before the launch of the main content or when it changes.
Vertical video is published in the feed and applications OK, VK, in myTarget. It is possible to set up views for reward and playback when changing content.
PlayableАds (video with demo version). Used to promote games and applications, displayed in the mobile version of OK. The post includes an introductory video with a CTA button offering to install the program. If you click on it, the demo video is displayed in full-screen mode. After playback is complete, a link to the AppStore or GooglePlay application store is shown.
Square video in OK and VK. It is located both in the feed and in the Rewarded (for a reward) and Interstitial (when changing content) blocks. The video duration is no more than 30 seconds, it can contain descriptions and titles. When you click on the CTA button, you are redirected to the app store page for downloading.
Full-screen video on gadgets is suitable for the "Traffic" and "Reach" goals. It is published on myTarget and looks like a full-screen video no longer than 30 seconds.
Rewarded viewing is used for the "Video viewing" objective. The user is shown a video of no more than 30 seconds in myTarget. For viewing the story to the end, game currency is awarded. Payment for impressions is CPM and CPV.
Depending on the display location, there are medical insurance leads email list several types of video advertising: desktop, mobile and cross-platform. Let's look at each of them in more detail.
Video advertising in myTarget
Desktop
Includes the following formats:
Banner with video. Video size 240 x 400, which is suitable for website promotion and includes a short clip. Published on social networks OK, VK, on the advertising platform myTarget. To create such a banner, when setting up a campaign, select the goal "Reach". The video does not include a description, links, etc. Playback starts automatically.
Video banner in the games gallery on the OK network. Used to promote games and programs. The video shows the interface and episodes of the application. The banner is available for the "Attraction to games" goal.
Mobile video formats
Effective when promoting mobile applications. The campaign objective should be "App Installs".
Horizontal video on mobile devices is played in OK, VK, myTarget. It can be in several formats: a video in the feed, with rewarded viewing, playing the story before the launch of the main content or when it changes.
Vertical video is published in the feed and applications OK, VK, in myTarget. It is possible to set up views for reward and playback when changing content.
PlayableАds (video with demo version). Used to promote games and applications, displayed in the mobile version of OK. The post includes an introductory video with a CTA button offering to install the program. If you click on it, the demo video is displayed in full-screen mode. After playback is complete, a link to the AppStore or GooglePlay application store is shown.
Square video in OK and VK. It is located both in the feed and in the Rewarded (for a reward) and Interstitial (when changing content) blocks. The video duration is no more than 30 seconds, it can contain descriptions and titles. When you click on the CTA button, you are redirected to the app store page for downloading.
Full-screen video on gadgets is suitable for the "Traffic" and "Reach" goals. It is published on myTarget and looks like a full-screen video no longer than 30 seconds.
Rewarded viewing is used for the "Video viewing" objective. The user is shown a video of no more than 30 seconds in myTarget. For viewing the story to the end, game currency is awarded. Payment for impressions is CPM and CPV.