Improve Your Site's Web Positioning With ABC Digital
Posted: Tue Jan 28, 2025 5:51 am
SEO is, without a doubt, one of the determining factors for the success or failure of any company or organization. Nowadays, given the constant technological advances, there are two currents when it comes to thinking about the marketing that will be carried out on websites: organic and paid positioning.
Making a comparison between the two is extremely simple, since the main difference that characterizes them is the money factor. But there is another particular detail that must be taken into account: time.
We say that time is another of the main characteristics that georgia number dataset both mechanisms, since organic positioning, unlike paid positioning, demands an extremely higher amount. It is true that in this case (and in the long term) the actions carried out to achieve the best web positioning can become mechanical, and even repetitive. But what happens is that the demands on the part of search engines also change over time.
On the other hand, the paid web positioning system, also known as SEM ( Search Engine Marketing ) consists of processes (although clearly different) that are mechanical and certainly repetitive. The main difference with its counterpart (also known as SEO - Search Engine Optimization -) is that these processes are sectioned and worked as undivided units, which we know as "campaigns". Thanks to this, the expected objectives are much easier to determine, which ultimately results in a reduction in the time invested (but a greater financial outlay).
At this point it is necessary to stop and clarify both.
1) SEO ( Search Engine Optimization ): Organic search engine positioning method. It requires a lot of time. Extremely effective results. It does not require monetary investment.
2) SEM ( Search Engine Marketing ): Paid web positioning method. It does not require a large amount of time. Very effective results but require perseverance for proper maintenance. Requires monetary investment.
Having highlighted the main differences between the two, we are going to show you the main website positioning strategies following both trends.
Organic web positioning strategies
Before we begin, we need to clarify one important point: organic positioning is not up for debate. In fact, we could say that it is the previous step and sine qua non condition to be able to think about SEM.
This is because the conditions required by search engines for each of the pages that make up a website to be ranked are essential for any page to avoid penalties. We could say, being a little rigorous, that without SEO there should be no SEM.
To start, let's talk about penalties. Search engines, with Google at the forefront, require a series of "information" when displaying websites based on user searches. This information is part of the indexed pages, and is both internal and external. When the search engine requests it, and the site responds with the requested information in a timely manner, it is displayed; otherwise, it is penalized in advance and lowered in position (or, in the worst case, it does not appear at all).
This is why the first organic web positioning marketing strategy is to keep an eye on the data that Google requires , or to present the content according to the given conditions. These are some of them:
1) Manage how sites should be displayed on the results page.
2) Organize the website hierarchy.
3) Develop a responsive ( mobile friendly ) version of the site.
4) Optimize the content displayed
5) Optimize images
Of course, there are many more. These are just some of the most important ones. Once you have completed as many as possible, you are ready for the next step.
Making a comparison between the two is extremely simple, since the main difference that characterizes them is the money factor. But there is another particular detail that must be taken into account: time.
We say that time is another of the main characteristics that georgia number dataset both mechanisms, since organic positioning, unlike paid positioning, demands an extremely higher amount. It is true that in this case (and in the long term) the actions carried out to achieve the best web positioning can become mechanical, and even repetitive. But what happens is that the demands on the part of search engines also change over time.
On the other hand, the paid web positioning system, also known as SEM ( Search Engine Marketing ) consists of processes (although clearly different) that are mechanical and certainly repetitive. The main difference with its counterpart (also known as SEO - Search Engine Optimization -) is that these processes are sectioned and worked as undivided units, which we know as "campaigns". Thanks to this, the expected objectives are much easier to determine, which ultimately results in a reduction in the time invested (but a greater financial outlay).
At this point it is necessary to stop and clarify both.
1) SEO ( Search Engine Optimization ): Organic search engine positioning method. It requires a lot of time. Extremely effective results. It does not require monetary investment.
2) SEM ( Search Engine Marketing ): Paid web positioning method. It does not require a large amount of time. Very effective results but require perseverance for proper maintenance. Requires monetary investment.
Having highlighted the main differences between the two, we are going to show you the main website positioning strategies following both trends.
Organic web positioning strategies
Before we begin, we need to clarify one important point: organic positioning is not up for debate. In fact, we could say that it is the previous step and sine qua non condition to be able to think about SEM.
This is because the conditions required by search engines for each of the pages that make up a website to be ranked are essential for any page to avoid penalties. We could say, being a little rigorous, that without SEO there should be no SEM.
To start, let's talk about penalties. Search engines, with Google at the forefront, require a series of "information" when displaying websites based on user searches. This information is part of the indexed pages, and is both internal and external. When the search engine requests it, and the site responds with the requested information in a timely manner, it is displayed; otherwise, it is penalized in advance and lowered in position (or, in the worst case, it does not appear at all).
This is why the first organic web positioning marketing strategy is to keep an eye on the data that Google requires , or to present the content according to the given conditions. These are some of them:
1) Manage how sites should be displayed on the results page.
2) Organize the website hierarchy.
3) Develop a responsive ( mobile friendly ) version of the site.
4) Optimize the content displayed
5) Optimize images
Of course, there are many more. These are just some of the most important ones. Once you have completed as many as possible, you are ready for the next step.