Gathering detailed information and extracting the essence from it
Posted: Tue Jan 28, 2025 5:33 am
This may not be easy for you, but as a result, the main idea of the organization's mission will emerge.
You may end up with several pages of text when you answer all the questions above. This will have to be cut down to 3-5 sentences, leaving only the essence.
To do this, you need to be able portugal email list to grasp the main idea that unites the entire concept from detailed answers. This will be the hardest part. After all, you tried to present your ideas as accurately as possible, but now you are forced to cut everything down, leaving only one thing, the most important (but everything seems important!). It will look clearer with an example.
Today, the mission of the Russian Aluminum Company is: “To become the most efficient aluminum company in the world, which we and our children can be proud of…”
Laconic. But you can shorten it even more and do it like this: “To become an aluminum company that we and our children can be proud of.”
Gathering detailed information and extracting the essence from it
The famous saying by A.P. Chekhov is most appropriate for the mission: "Brevity is the sister of talent." That's right. The mission of the organization should be stated briefly and clearly.
Many people initially try to develop a mission that is as informative as possible. However, over time, it is worth revising the formulation, gradually shortening it, leaving only a short main idea in it.
Checking the created mission
In the end, you yourself are, of course, pleased with your creation, but how will other people perceive the idea? Will they be able to immediately understand the essence or will they have to build a chain of conclusions for this? After all, not everyone thinks exactly the same way as you. Accessibility of presentation is extremely important here.
It is recommended to prepare several different versions. Bring them to the attention of the team and clients. It will depend on them which wording to choose. After all, it was for them that the mission was devised.
And make sure that your main idea meets the five parameters listed below. Then you can consider the organization's mission to be built correctly. Here's what it should contain:
Consumer care . People need to see that you are thinking about them first and foremost and about solving their pressing problems. Then the audience will trust you.
Unique difference from competitors . Show your important advantages, give the consumer a unique selling proposition.
Advantage in stated values . This should also be communicated to customers. Show how your values differ from what other market participants offer.
Sincerity . Don't lie to customers. A cheap product can't be the best of the best, and people understand that. Emphasize other characteristics, but don't try to deceive anyone.
Openness and simplicity of presentation . Everything in the mission should be extremely clear. Describe everything in clear, unambiguous phrases, the essence of which can be easily understood by absolutely anyone.
Read also!
"Commercial secrets: what needs to be protected and how to do it"
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So, if everything matches up according to these criteria, then the organization’s mission has been developed correctly.
And if the match is not one hundred percent, this is not a reason to be upset. Not everything always turns out perfectly the first time. Make changes, think of ways to improve the wording, and in the end it will acquire a perfect finished look.
You may end up with several pages of text when you answer all the questions above. This will have to be cut down to 3-5 sentences, leaving only the essence.
To do this, you need to be able portugal email list to grasp the main idea that unites the entire concept from detailed answers. This will be the hardest part. After all, you tried to present your ideas as accurately as possible, but now you are forced to cut everything down, leaving only one thing, the most important (but everything seems important!). It will look clearer with an example.
Today, the mission of the Russian Aluminum Company is: “To become the most efficient aluminum company in the world, which we and our children can be proud of…”
Laconic. But you can shorten it even more and do it like this: “To become an aluminum company that we and our children can be proud of.”
Gathering detailed information and extracting the essence from it
The famous saying by A.P. Chekhov is most appropriate for the mission: "Brevity is the sister of talent." That's right. The mission of the organization should be stated briefly and clearly.
Many people initially try to develop a mission that is as informative as possible. However, over time, it is worth revising the formulation, gradually shortening it, leaving only a short main idea in it.
Checking the created mission
In the end, you yourself are, of course, pleased with your creation, but how will other people perceive the idea? Will they be able to immediately understand the essence or will they have to build a chain of conclusions for this? After all, not everyone thinks exactly the same way as you. Accessibility of presentation is extremely important here.
It is recommended to prepare several different versions. Bring them to the attention of the team and clients. It will depend on them which wording to choose. After all, it was for them that the mission was devised.
And make sure that your main idea meets the five parameters listed below. Then you can consider the organization's mission to be built correctly. Here's what it should contain:
Consumer care . People need to see that you are thinking about them first and foremost and about solving their pressing problems. Then the audience will trust you.
Unique difference from competitors . Show your important advantages, give the consumer a unique selling proposition.
Advantage in stated values . This should also be communicated to customers. Show how your values differ from what other market participants offer.
Sincerity . Don't lie to customers. A cheap product can't be the best of the best, and people understand that. Emphasize other characteristics, but don't try to deceive anyone.
Openness and simplicity of presentation . Everything in the mission should be extremely clear. Describe everything in clear, unambiguous phrases, the essence of which can be easily understood by absolutely anyone.
Read also!
"Commercial secrets: what needs to be protected and how to do it"
Read more
So, if everything matches up according to these criteria, then the organization’s mission has been developed correctly.
And if the match is not one hundred percent, this is not a reason to be upset. Not everything always turns out perfectly the first time. Make changes, think of ways to improve the wording, and in the end it will acquire a perfect finished look.